Air Jordan 1 - Feature image by: Varun Dubey

Nike Air Jordan 1: The Inevitable Sneaker

The Nike Air Jordan 1 is the most popular sneaker today, even though Michael Jordan was not keen on signing with Nike at first.

Peter Moore, Tinker Hatfield and Bruce Kilgore for Nike designed the shoes. The Jordan 1 launched in 1985 at the end of Michael’s rookie year. Initially he had no interest whatsoever signing with Nike. His heart was set on his favorite balling shoe, “Converse’s Chuck Taylor”, which he used to play with in college. Michael adored the shoe and solely wanted to sign with Converse instead. However, Nike was not ready to give up. They drove a hard bargain, pitched that they were going to create a whole brand around Jordan and make him the face of it. As much as Michael was still not convinced, he went with it either way, thus the rise of Air Jordan 1’s.

Air Jordan 1 Retro Chicago
Air Jordan 1 Retro Chicago

Photo Cred: nike.com

Air Jordan-1 Retro High OG White Black
Air Jordan 1 Retro High OG White Black

The Evolution of the Air Jordan 1

The first produced Jordan 1’s were Black and Red and they were known as the, “Classic Bred Colorway”. Those colors went against the National Basketball Association’s rules and procedures, therefore each time Michael wore them out on the court, he was fined a total of $5000 per game. This was an amount that Nike was more than happy to pay for, simply because the shoe got the publicity and attention it needed either way. Eventually, a few years later, Michael and Nike amended the colour scheme to add more white to the shoe in order to adhere to the NBA’s rules and regulations.

SB x Air Jordan I Low Midnight Navy
SB x Air Jordan I Low Midnight Navy

Air Jordan 1 has collaborated with some Pop-Culture influencers in recent years. The list has grown with each year and it keeps getting better by the year. Here is a list of some (out of a whole lot) of the coolest Air Jordan 1 collaborations recently:

Billie Eilish x Air Jordan 1 KO

Travis Scott x Air Jordan 1

Dior x Air Jordan 1

Virgil Abloh x Air Jordan 1

Nike SB x Air Jordan 1

Aleali May x Air Jordan 1

Levis x Air Jordan 1

Etc

Conclusion

As much as the Air Jordan 1’s started off as a basketball sneaker, it went into fashion and reigned over pop culture, it has become one of the most influential brands, and it continues to make history. The shoe has been around for 32 years now and Abloh has kept it alive, and trending.

Virgil Abloh x Air Jordan 1 UNC 00
Virgil Abloh x Air Jordan 1 UNC 00

Leave a Comment

Your email address will not be published. Required fields are marked *