From acting, being an artist, an activist, to having his own water brand and signature sneaker, Jaden Smith has made a name for himself, outside of just being the son of Will Smith. He has made a gem with New Balance in the form of the New Balance Vision Racer.
Jaden Smith collaborated with New Balance in 2020. It has been said that the most eye-catching feature, is the thick midsole. New Balance decided to do something different with this collaboration; they actually gave Jaden the chance to design his own shoe, which is not the norm for New Balance. Jaden is quite environmental, hence him even having his own water brand. Also, he made certain that his shoe was made up of a large amount of recycled materials, recycled polyester, recycled mesh and synthetic leather scraps. The packaging of the sneaker is also made from recycled materials.
These vegan friendly sneakers made a huge sale when they first came out by being sold out quicker than anticipated. As much as the sneaker got great publicity, it also got bad publicity at some point. New balance was being sued for trademark infringement by ABG Collective, but their case did not hold in court. This is because their argument was not strong enough, therefore they dropped all allegations. Jaden Smith and New balance continue to work together, designing attention-grabbing colourways and they are making millions.
