Stephen Curry and Under Armour launched the Curry Flow 9 in 2021. This was after they had just released the Curry flow 8 in December 2020.
The design team at Under Armour introduced even more ground-breaking enhancements on the Curry Flow 9 shoes. This includes the installation of a special upper technology called UA Warp. UA Warp is designed to be lighter and more breathable than a standard top. It holds the foot firmly in place in the midsole of the shoe without restricting natural movements. The foam is still the same as the Curry 8’s, but the toe and lateral edges’ traction pattern has been lengthened and improved.
“You can get away with quite a bit less structure in a running shoe, but in basketball, you need quite a bit more because of hard movements like lateral cutting and stopping on a dime, which you would never do in running,” says Tom Luedecke, creative director of footwear innovation at Under Armour. These sneakers were quite popular after their release. People were mostly fascinated by the traction of the shoe. This is because of how they are able to play on both outdoor and indoor courts without worrying about slipping.
These sneakers, which are Stephen Curry’s ninth basketball shoe with Under Armour, continue to convey the journey of the NBA superstar with exclusive colorways and collaborations. Their latest collaboration is with Sesame Street. This collabo has Stephen and the Under Armour team designing colorways based on the Sesame Street characters such as, Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby, and Elmo.
Conclusion about the curry flow 9?
“Curry Brand and Sesame Street, we preach the same message,” says Curry, a three-time NBA champion and two-time league MVP. “It’s about supporting all kids, especially those in underserved communities who are looking for an opportunity to be their best selves.” This collaboration collection is called the “Street Pack” . It contains seven colorways which represent seven characters of the Sesame Street show. The full collection was released in June 2022.
